KOREA RE-BRANDING
KOREA RE-BRANDING
KOREA RE-BRANDING
KOREA RE-BRANDING
Overview
Overview
Bridging South Korea’s modern identity with its rich heritage to attract travelers seeking authenticity.
Bridging South Korea’s modern identity with its rich heritage to attract travelers seeking authenticity.
problem
problem
Despite K-pop and tech fame, many see only South Korea’s modern side, missing its history, nature, and culture—limiting its appeal to diverse travelers.
Despite K-pop and tech fame, many see only South Korea’s modern side, missing its history, nature, and culture—limiting its appeal to diverse travelers.
SOLution
SOLution
Branding that highlights South Korea’s history, nature, and culture alongside its modern side, creating a more authentic experience for travelers.
Branding that highlights South Korea’s history, nature, and culture alongside its modern side, creating a more authentic experience for travelers.
Overview
Bridging South Korea’s modern identity with its rich heritage to attract travelers seeking authenticity.
problem
Despite K-pop and tech fame, many see only South Korea’s modern side, missing its history, nature, and culture—limiting its appeal to diverse travelers.
SOLution
Branding that highlights South Korea’s history, nature, and culture alongside its modern side, creating a more authentic experience for travelers.
ROLES
Branding Design
Motion Graphics
Art Direction
Web Design
my team
Lois Choi
Sagdiana Rakhimova
Mia Koszalka
TOOLS
Adobe Creative Cloud
Figma
DURATION
16 Weeks
ROLES
Branding Design
Motion Graphics
Art Direction
Web Design
my team
Lois Choi
Sagdiana Rakhimova
Mia Koszalka
TOOLS
Adobe Creative Cloud
Figma
DURATION
16 Weeks
Table of contents
Table of contents
BRAND PROFILE
BRAND PROFILE
THE explorer
THE creator
core values
core values
South Korea gives travelers culture, entertainment, and meaningful experiences that create lasting memories.
South Korea gives travelers culture, entertainment, and meaningful experiences that create lasting memories.
design principle
design principle
We blend rich history with modern needs, creating a dynamic experience for today’s audience.
We blend rich history with modern needs, creating a dynamic experience for today’s audience.
positioning statement
positioning statement
With a vibrant tourism scene and a blend of tradition and innovation, South Korea is the go-to destination for unforgettable experiences.
With a vibrant tourism scene and a blend of tradition and innovation, South Korea is the go-to destination for unforgettable experiences.
BRAND PROFILE
BRAND PROFILE
BRAND PROFILE
BRAND PROFILE
BRAND PROFILE
BRAND PROFILE
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
Master Logo
Master Logo
Inspired by Hangul, the letter "O" reflects the Taegeuk symbol from the Korean flag.
Inspired by Hangul, the letter "O" reflects the Taegeuk symbol from the Korean flag.
secondary logo
secondary logo
A simplified logo for spaces where the full version doesn’t fit.
A simplified logo for spaces where the full version doesn’t fit.
mark logo
mark logo
Simplified combination of both the secondary lockup and logo.
Simplified combination of both the secondary lockup and logo.
dynamic system
dynamic system
Inspired by Korea’s traditional Hanbok and the architecture of its historic buildings, this design is an abstract interpretation of symbols that represent various aspects of Korean culture.
Inspired by Korea’s traditional Hanbok and the architecture of its historic buildings, this design is an abstract interpretation of symbols that represent various aspects of Korean culture.
Hex: E2E71A
RBG: 226 231 26
BLUE
Hex: FFC103
RBG: 255 193 3
RED
RED
RED
Hex: FE6226
RBG: 254 98 38
GREEN
GREEN
GREEN
Hex: BBD6EB
RBG: 244 67 119
ORANGE
ORANGE
ORANGE
Hex: E2E71A
RBG: 226 231 26
DARK ORANGE
Hex: FFC103
RBG: 255 193 3
SEA MOSS
SEA MOSS
SEA MOSS
Hex: FE6226
RBG: 254 98 38
BROWN
BROWN
BROWN
Hex: BBD6EB
RBG: 244 67 119
BLACK
BLACK
BLACK
Hex: E2E71A
RBG: 226 231 26
BABY BLUE
Hex: FFC103
RBG: 255 193 3
PINKY
PINKY
PINKY
Hex: FE6226
RBG: 254 98 38
LIGHT GREEN
LIGHT GREEN
LIGHT GREEN
Hex: BBD6EB
RBG: 244 67 119
ORANGE
ORANGE
ORANGE
Hex: E2E71A
RBG: 226 231 26
YELLOWISH
Hex: FFC103
RBG: 255 193 3
MINT
MINT
MINT
Hex: FE6226
RBG: 254 98 38
LIGHT BROWN
LIGHT BROWN
LIGHT BROWN
Hex: BBD6EB
RBG: 244 67 119
WHITE
WHITE
WHITE
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
APPLICATIONS
APPLICATIONS
APPLICATIONS
APPLICATIONS
APPLICATIONS
APPLICATIONS
APPLICATIONS
APPLICATIONS
APPLICATIONS
APPLICATIONS
APPLICATIONS
APPLICATIONS
TAKEAWAY
TAKEAWAY
TAKEAWAY
TAKEAWAY
TAKEAWAY
TAKEAWAY
TAKEAWAY
TAKEAWAY
We expanded South Korea’s identity with a flexible design that showcases its cultural diversity. Blended pop and traditional culture while promoting destinations beyond the city for a more authentic experience.
We expanded South Korea’s identity with a flexible design that showcases its cultural diversity. Blended pop and traditional culture while promoting destinations beyond the city for a more authentic experience.
TAKEAWAY
TAKEAWAY
TAKEAWAY
TAKEAWAY
TAKEAWAY
TAKEAWAY