CAMPBELL'S INTEGRATED CAMPAIGN
CAMPBELL'S INTEGRATED CAMPAIGN
CAMPBELL'S INTEGRATED CAMPAIGN
CAMPBELL'S INTEGRATED CAMPAIGN
Overview
Overview
Make healthy eating fun for families, turning meals into something to enjoy.
Make healthy eating fun for families, turning meals into something to enjoy.
Consumer problem
Consumer problem
Families and children don't have enough access to education regarding nutritious food choices and economical ways to maintain healthy eating habits.
Families and children don't have enough access to education regarding nutritious food choices and economical ways to maintain healthy eating habits.
Big Ideal
Big Ideal
Campbell's believes that everyone deserve access to education and resources for leading a healthy lifestyle.
Campbell's believes that everyone deserve access to education and resources for leading a healthy lifestyle.
ROLES
Art Direction
my team
Lois Choi
TOOLS
Adobe Creative Cloud
Figma
DURATION
10 Weeks
Table of contents
Table of contents
INSIGHT & STRATEGY
INSIGHT & STRATEGY
INSIGHT & STRATEGY
INSIGHT & STRATEGY
INSIGHT & STRATEGY
INSIGHT & STRATEGY
goal
goal
To educate families on nutritious eating through a fun, engaging approach that makes cooking and mealtime something to look forward to.
To educate families on nutritious eating through a fun, engaging approach that makes cooking and mealtime something to look forward to.
THE caregiver
THE creator
core Message
core Message
Campbell’s Five C’s campaign makes learning about nutrition fun and engaging for families, turning mealtime into a moment of connection, creativity, and healthy habits.
Campbell’s Five C’s campaign makes learning about nutrition fun and engaging for families, turning mealtime into a moment of connection, creativity, and healthy habits.
target audience
target audience
The campaign targets families with young children seeking fun, healthy food choices and schools looking for engaging nutrition programs.
The campaign targets families with young children seeking fun, healthy food choices and schools looking for engaging nutrition programs.
strategy & insight
strategy & insight
Families want to eat healthier, but nutrition feels boring. By making it playful and hands-on, we turn mealtime into a fun, engaging experience.
Families want to eat healthier, but nutrition feels boring. By making it playful and hands-on, we turn mealtime into a fun, engaging experience.
INSIGHT & STRATEGY
INSIGHT & STRATEGY
INSIGHT & STRATEGY
INSIGHT & STRATEGY
INSIGHT & STRATEGY
INSIGHT & STRATEGY
EXECUTUION
EXECUTUION
EXECUTUION
EXECUTUION
EXECUTUION
EXECUTUION
EXECUTUION
EXECUTUION
EXECUTUION
EXECUTUION
EXECUTUION
EXECUTUION
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
Hex: E2E71A
RBG: 226 231 26
Red
Hex: FFC103
RBG: 255 193 3
PINK
PINK
PINK
Hex: FE6226
RBG: 254 98 38
BABY PINK
BABY PINK
BABY PINK
Hex: BBD6EB
RBG: 244 67 119
WHITE GRAY
WHITE GRAY
WHITE GRAY
brand typeface
GLORIA HALLELUJAH
body TYPEFACE
PUBLIC SANS
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
TAKEAWAY
TAKEAWAY
TAKEAWAY
TAKEAWAY
TAKEAWAY
TAKEAWAY
TAKEAWAY
TAKEAWAY
The Campbell’s Cares Campaign and app make learning about food fun for families while inspiring them to cook together and give back to the community.
The Campbell’s Cares Campaign and app make learning about food fun for families while inspiring them to cook together and give back to the community.
TAKEAWAY
TAKEAWAY
TAKEAWAY
TAKEAWAY
TAKEAWAY
TAKEAWAY