YUKA

YUKA

YUKA

Product 1

View All

View All

Your Baskets

Your Reviews

Skincare

Protein

Makeup

Drinks

@SupermomJulia

Share Profile

Edit Profile

Face Wash

Lorem ipsum dolor sit amb sv consectetur adipiscing it ds sed a incididunt...

History

Recs

Scan

Search

Profile

Your Baskets

My Makeup

Night Makeup

My Skincare

My Snacks

Fave Yogurt

Create Your

Basket

Product 1

View All

View All

Your Baskets

Your Reviews

Skincare

Protein

Makeup

Drinks

@SupermomJulia

Share Profile

Edit Profile

Face Wash

Lorem ipsum dolor sit amb sv consectetur adipiscing it ds sed a incididunt...

History

Recs

Scan

Search

Profile

Overview

Overview

Yuka is an app that scans barcodes to show product health impact instantly.

Yuka is an app that scans barcodes to show product health impact instantly.

Problem

Yuka's current product discovery process lacks personalization tailored to individual needs, resulting in a more difficult and time consuming experience

Solution

Yuka Profiles, Scan, and Baskets offer personalized recommendations and organize saved items, making product discovery faster, easier, and tailored to each user's needs

Problem

Yuka's current product discovery process lacks personalization tailored to individual needs, resulting in a more difficult and time consuming experience

Solution

Yuka Profiles, Scan, and Baskets offer personalized recommendations and organize saved items, making product discovery faster, easier, and tailored to each user's needs

ROLES

ROLES

Brand Research
User Experience Research
Motion Graphics
User Interface Design

Brand Research
User Experience Research
Motion Graphics
User Interface Design

my team

my team

Lois
Ieniyah
Joselyn
Sagdiana

Lois
Ieniyah
Joselyn
Sagdiana

TOOLS

TOOLS

Figma
After Effects
Adobe Illustrator
Miro

Figma
After Effects
Adobe Illustrator
Miro

DURATION

DURATION

12 Weeks

12 Weeks

Table of contents

Table of contents

CASESTUDY

CASESTUDY

CASESTUDY

RESEARCH

RESEARCH

RESEARCH

UI DESIGN

UI DESIGN

UI DESIGN

DESIGN SYSTEM

DESIGN SYSTEM

DESIGN SYSTEM

TAKEAWAY

TAKEAWAY

TAKEAWAY

CASESTUDY

CASESTUDY

↓

RESEARCH

RESEARCH

↓

Overview

Overview

We evaluated the app's user experience and identified issues such as limited product search, unclear categories, and lack of personalization. In response, solutions focus on personalizing the experience to make product discovery quicker, simpler, and tailored to individual needs.

We evaluated the app's user experience and identified issues such as limited product search, unclear categories, and lack of personalization. In response, solutions focus on personalizing the experience to make product discovery quicker, simpler, and tailored to individual needs.

Problem

“I’m trying to make my diet less hazardous and healthier, while keeping costs balanced.”

“Knowing a product's social or environmental impact adds value, and I'm willing to pay more for it.”

"I get frustrated finding products that suit my skin type, as many don't work for me."

Problem

“I’m trying to make my diet less hazardous and healthier, while keeping costs balanced.”

“Knowing a product's social or environmental impact adds value, and I'm willing to pay more for it.”

"I get frustrated finding products that suit my skin type, as many don't work for me."

USER PAIN POINTS

USER PAIN POINTS

“I need help finding exercise-safe products for my pre-diabetes”

How might we help users find the healthiest products?

YUKA PROFILES
(FOOD/MEDICAL)

“I struggle to find new products that match my needs and preferences”

How can we personalize product discovery like a checklist?

YUKA PROFILES
(BEAUTY)

“I struggle with sensitive skin, limiting my skincare options.”

How might we help users find ways to compare similar products?

YUKA SCAN

“As a mom, I need to find ways to track what I use and need.”

How might we help users track product lists for different situations?

YUKA BASKETS

UI DESIGN

UI DESIGN

↓

YUKA PROFILES

Users complete a survey during onboarding, personalizing product pages and blacklisting unsuitable items for a tailored experience and recommendations.

YUKA SCAN

Evaluate skin type, texture, hydration and concerns like acne or wrinkles for tailored skincare product recommendations.

YUKA BASKETS

Easily create and manage custom or AI-generated baskets from your profile. Set them as private or public and invite collaborators.

DESIGN SYSTEM

DESIGN SYSTEM

↓

BRAND ARCHETYPE

65%

Jester

35%

caregiver

ORGANIC

ORGANIC

Inspired by nature, it combines organic shapes and bright colors for a vibrant and inviting feel

Inspired by nature, it combines organic shapes and bright colors for a vibrant and inviting feel

PLAYFUL

PLAYFUL

Playful design using dynamic shapes, bold colors and unexpected patterns to create living & engaging spaces

Playful design using dynamic shapes, bold colors and unexpected patterns to create living & engaging spaces

COLOR PALETTE

#027E58

dark green

#00B980

green

#E2E71B

lime green

#FFC001

yellow

#FE6227

orange

#F44377

PINK

MEET THE CHARACTERS

Our characters are crafted from organic shapes to feel friendly and welcoming

TYPEFACE

DARUMADROP ONE

ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%&<>()

DARUMADROP ONE

ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%&<>()

TAKEAWAY

TAKEAWAY

↓

We made Yuka a more personalized experience for users, simplifying their product discovery process while also creating a sense of community. Yuka is now an app that users can return to for guidance on what products to purchase each time, making their lives much easier.

We made Yuka a more personalized experience for users, simplifying their product discovery process while also creating a sense of community. Yuka is now an app that users can return to for guidance on what products to purchase each time, making their lives much easier.

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EMAIL

LINKEDIN

INSTAGRAM

RESUME

EMAIL

LINKEDIN

INSTAGRAM

RESUME

EMAIL

LINKEDIN

INSTAGRAM

RESUME